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We’re over the moon to announce that we’ve secured a 2024 Junior Design Award for Best Teen or Tween Toiletry! Competing alongside some incredible brands this year, we’re so proud to be recognized for our commitment to creating skincare that truly supports young teens and tweens. This achievement wouldn’t have been possible without the enthusiastic feedback from parents, teens, and the support of a fantastic magazine and community of UK-based business founders and designers.
As parents, we want the best for our teens—especially when it comes to their health and confidence. With more skincare and skin health products available than ever, it's wonderful to see safe, effective, and age-appropriate options for young skin taking center stage. Teens and tweens now have the power to choose products tailored to their unique needs, helping them develop great skincare habits for life.
We know the allure of a 16-step skincare routine, but let’s be real—simple is best. For young skin, the priority should be on choosing products with the right ingredients at the right potency. Overloading young, delicate skin with multiple actives can do more harm than good. Instead, a straightforward routine focused on protection, nourishment, and prevention is the way to go.
Here’s why:
What Your Skin Already Has
At a young age, the skin is naturally brimming with collagen, growth factors, and healthy oils. Ingredients like polypeptides and growth factors—often marketed for mature skin—don’t offer any added benefit to young skin because it’s already at its peak in repairing and regenerating. These are better suited for older adults looking to restore what the skin naturally loses over time.
What to Avoid
Harsh actives like retinols or strong exfoliating acids (e.g., glycolic acid) are designed to target signs of aging or sun damage—problems your teen simply doesn’t have. These ingredients can irritate and over-sensitize youthful skin, doing more harm than good.
What to Focus On
Instead of reversing damage, young skin needs protection and gentle care. Prioritize products that:
Skincare isn’t just about skin—it’s about confidence. Our award-winning product is designed to make skincare fun, easy, and effective for teens and tweens. By encouraging simple routines and using safe, thoughtfully formulated products, we hope to empower young people to feel great in their own skin.
We are so grateful to everyone who has cheered us on this journey. Whether you’ve shared feedback, left reviews, or spread the word, your support inspires us to keep innovating and creating skincare that works.
Looking for a skincare routine that your teen will love? Let's have a look